Expertise > Competitive Analysis




What's It About?

Competitive intelligence is about keeping you out in front. Ahead of the game.

Itís about knowing the market, knowing your competitors and what they are doing Ė knowledge that will help you keep on setting the agenda, not having to chase it. Itís all about winning.

We track your market and the brands within it in real time and in real depth. Products, pricing, service, message, promotion. We donít just look at your competitors in isolation. Our analysts and industry experts identify the wider trends they are tapping into, to help you find where the opportunities to develop stronger propositions lie, to find the white space in which you can get ahead.

Itís our competitive intelligence, for your competitive advantage.



What's In It For You?

 KNOWLEDGE
You need a thorough picture of the competitive landscape. We can tell you whatís happening and where. Enabling you to see the opportunities, threats and whatís coming next.

 EVIDENCE
Our data can provide you with the facts you need to make the decisions that count.

 ADVANTAGE
Itís all about the results. Our insights will enable you to differentiate yourself from the competition, securing your positioning, protecting your revenue.


Specifics

 Competitive landscaping
 Customer retention
 Concept development
 Concept validation
 Innovation trends
 Innovation consulting
 Formulation
 New product sales data
 Packaging analysis
 Claims analysis

Also see

Consumer Research  Market Analysis  Mystery Audits