Consumer research is about people. What they see, what they do, what they buy. What they eat, what they drink. What they think, what they choose and aspire to.
Competitive intelligence is about keeping you out in front. Understand your competitorsí strategies, successes and failure is key to developing a winning business strategy.
Market knowledge is essential to business success. But market dynamics are moving faster than ever. Consumer behaviour has never been more complicated to track.
Set of activities that enables the organization to monitor its performance in an anonymous and confidential.